Amidst all the hype screaming for your attention, every now and then there’s
something that will dramatically change the path of your business (and even your life)… well now is one of those
The Weird Story of a Ground-Shaking
Event That Shouldn’t Exist… and Why It
Just Might Build Your Business Faster
Than Anything You’ve Ever Experienced
Hi… I’m Jeff Walker. I’ve had an online business for more than 20 years. In that time I’ve sold tens of millions of dollars of my products.
And then 14 years ago, I published something called
the “Product Launch Formula” - and it changed the online marketing world.
PLF is a process regular people can use for launching products and services with huge momentum – the way
Apple and Hollywood do.
Thousands of people used my formula to launch in almost every market and niche and country you could
imagine. And my clients and students have now done over a BILLION dollars in launches.
All those launches you see in your inbox… I’m the one to blame. They’re all following my formula.
As the success grew, many predicted the “death of launches”…
It never came. The launch results got stronger.
Dozens of johnny-come-lately would-be “gurus” tried to copy my formula and teach it like it was their own.
None of them lasted. They faded away.
I kept updating the formula, and the results kept getting better.
My business grew, and my life was
And yet there was something missing. There was a gap in my life - I was too young to retire. I knew that I
couldn’t rest on my laurels. I had to keep innovating.
My Secret Launch Lab...
In 2010, I found the answer. I started a mastermind that I called
I thought it would be a cool way to help me create content and make some extra money.
I had no idea what was about to happen.
It’s now been nine years – we’ve had 25 meetings, and we’ve spent more than 50 total days together. There
are 50 members, and it’s very rare for anyone to leave the group.
We’ve become a family.
And along the way we’ve collectively done HUNDREDS of launches… and had hundreds of millions of dollars in
sales. And we’ve created tactics, strategies, and tools that have literally changed the online marketing world.
Many of the launches had record-breaking results. And we had more than a few failures.
We learned from all of them.
And along the way, this group has literally become my SECRET LAUNCH LAB.
That sounds like marketer hype, but it’s very real.
Because nearly all the biggest innovations in the launch and conversion world in the last five years have
come from the people in this group.
And the results speak for themselves in real world launch results. I have literally lost count of the
million and multi-million dollar launches in the group… it’s now the “new normal” for the
My Frustration, Your Opportunity…
So this has all created a bit of a problem for me…
I’ve got this amazing group, and we’ve got all these incredible tools, techniques, strategies, and tactics
- but I didn’t have any place to teach them…
This material is super-advanced, and if I put it in my online Product Launch Formula program, it would
overwhelm my students.
And my “PLF Live” event has a structured curriculum that’s already over-full. There’s no room there.
It was frustrating. At my core, I’m a teacher. And nothing is more frustrating to a teacher than having
amazing new business (and life) changing material… and no place to share it.
I needed a new place to teach this cutting-edge material. And that’s why I created LaunchCon…
This is an event that really shouldn’t exist. There are a few different models in the “live event”
marketplace… but “create an amazing mastermind of marketing superstars for
nine years, and then have them collectively spill the beans on all their most significant
lessons” isn’t one of them.
But I’ve been creating and cultivated this amazing ecosystem for all these years, and I’m proud of it… and
I want to share it with you.
What All This Means to YOU…
LaunchCon isn’t about “professional speakers” who make their living
delivering canned talks dozens of times a year.
It isn’t about super-slick speakers telling stories for 40 minutes and then pitching you with an offer for
another 30 minutes.
What you’ll get at LaunchCon is my Platinum Plus members – all of them super-successful,
down-in-the-trenches entrepreneurs and marketers – teaching the latest cutting edge strategies, tactics, and
tools for maximizing your launch.
This is just a sample of what they’ve shared at past LaunchCon events:
- Doing HUGE launches to tiny lists, even in the smallest of niches (we’re talking
7-figure launches to lists of 30,000 or less)... with no joint venture partners
- Adding “live” into your launch… know when and where to go live, whether it’s FB Live,
Webinars, or Livestreams
- Breaking through from 6-figure into 7-figure launches using tested and proven
- Getting superior launch results from paid traffic (like Facebook and others)
- Launching super high-end offers with the “Sparta Campaign”... and getting them out there in
days or even hours (instead of after months and months of work)
- Making your launches evergreen... and then connecting funnels to send your prospects
through a series of compelling offers that inspire them to buy even more
- Taking the pain out of creating your prelaunch videos with advanced scripting
strategies (with strategies that can really skyrocket your results)
Of course, that’s just the start of it. And since the stuff we’re learning in
Platinum Plus never ends, I’ll be adding more material right up until we start the event.
This isn’t about what worked in 2012… or even 2018. It’s what’s working NOW… and in the next 18 months.
There is NO OTHER place where you can get this far ahead of the curve.
The “Haves” and the “Have Nots”…
When you look at the LEADERS in the online business world… and you watch what
they’re actually doing (not what they’re saying, but what they’re doing), it’s clear that they’re driving their
businesses by launching and re launching their products and services.
It’s as simple as this… launch or die.
And they’re basically all using my playbook – the Product Launch Formula.
But one thing has become clear in the last couple years... there is a true “digital divide” happening in
online business. There are the “haves” and the “have nots”…
Some businesses are thriving; many are struggling. We’re seeing record-breaking launches and we’re seeing
launches that never get out of the starting gate.
It’s not a difference of desire or grit or hard work.
It’s about having the latest cutting-edge knowledge, skills, tools, tactics… and connections.
And LaunchCon is where you get them. There is no other event in the industry with so much launch knowledge
and so many people who have done million-dollar and multi-million-dollar launches.